12 Free Articles on Email Marketing

Improve on a critical marketing tactic that doesn’t cost much

Mike Holden
2 min readOct 4, 2024

Over the last few years, I’ve written extensively about one of the most cost-effective, high-ROI marketing tactics out there — email marketing.

From automating drip workflows to crafting the perfect subject line, I’ve covered a lot of ground. Now, I’ve collected 12 of my top email marketing articles all in one place, and I’m offering them to you for free.

There’s no catch. I just hope you’ll share them with others.

Inside this collection of email marketing articles, you’ll find advice on:

  • Simple segmentation strategies for better email marketing: Learn how breaking up your audience into targeted groups can drastically improve engagement and conversions.
  • Making your marketing emails shorter is a skill you need to develop: Discover how trimming unnecessary words can improve your open and click-through rates.
  • Creating drip email campaigns with help from ChatGPT: Save time and effort by using AI to craft engaging, automated email sequences that nurture leads.
  • Personalizing your emails: How changing the ‘From’ line can boost engagement, and other tactics: Personalization is key to standing out — find out how small tweaks can make a big difference.
  • Using vague and specific subject lines to increase your email open rates: Master the art of subject lines that spark curiosity or provide clarity, depending on your campaign’s goal.

If you’re serious about maximizing the impact of your marketing, now’s the time to master email marketing. These 12 articles will help you do just that — all without spending a cent.

So dive in, and let’s take your email marketing to the next level!

Looking for more free marketing tips? Check out my weekly newsletter No Budget Marketing, where I share tips each week on how to market your business when you don’t have a large budget.

Subscribe to No Budget Marketing here.

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Mike Holden
Mike Holden

Written by Mike Holden

Marketing leader with 20 years of experience. Dad of 6. Get ideas in the No Budget Marketing newsletter. https://nobudget.beehiiv.com/

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