Alternate paths to becoming a marketing manager

Sometimes it pays to take a different route

Sales and customer service are two critical areas of business that are closely intertwined with marketing. In fact, many successful marketing managers have a background in sales or customer service.

In this article, we’ll explore how gaining experience in sales or customer service can help you become a successful marketing manager.

Strong Communication Skills

Sales and customer service are both roles that require strong communication skills. Whether you’re selling a product or providing customer support, effective communication is key.

As a marketing manager, you will need to communicate with a wide range of stakeholders, including your team, clients, and customers. You’ll need to be able to articulate your ideas clearly and persuasively, and you’ll need to be able to listen actively to feedback from others.

Understanding of Customer Needs

Sales and customer service also require a deep understanding of customer needs. In sales, you need to understand what motivates customers to make a purchase, and you need to be able to tailor your pitch to their specific needs. In customer service, you need to be…