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ChatGPT makes it easier to be a marketing jack-of-all-trades
What you really need is more staff, but this might help
We’ve all seen it. The marketing job description that lists so many requirements, the company should be looking for an agency or a team of people, not a single person to fill the role.
But, some of us find ourselves in these jack-of-all-trades roles, where we’re expected to manage multiple segments of marketing communications. Each of these areas might be overseen by an individual director or manager in a larger organization.
Sometimes this is fine. I’ve worked places where I’ve managed pieces of marketing than one person would in a larger organization, but the expectations have been managable.
Other times, it hasn’t been fine, as I’ve found myself stretched thin and with the bar set so ridiculously high, only a much larger team could get everything done well.
Regardless of whether the busy marketing job you have is a “fine” or “not fine” situation, there’s good news.
Artificial intelligence tools like ChatGPT can help you in a number of ways, including repurposing content, reformatting your work or taking on a writing assignment you’d prefer to hand off a more junior employee that doesn’t exist in your organization.
