Customer conversations are the ultimate marketing hack

Try this for 30 minutes each week and see what happens

Schedule a call with a loyal customer.

I know, I know. You’re busy and don’t have time. But trust me on this.

Set aside a 30-minute block of time for this each week or every other week if you don’t have enough time.

Find a happy customer who emailed you or who you recently met. If you have a customer support team, they probably know many people you can talk to. Reach out and see if they’re willing to be interviewed for a success story for your website or a testimonial. You can just also ask them to chat as a one-to-one focus group.

Start by asking about them. For example, you might begin by finding out where they live and what they do for a living. Show genuine curiosity and figure out a shared interest or connection.

Next, dive into this:

Ask the customer how they discovered your product.

• Was it through a referral, search, or other marketing channels?
• What caught their attention initially?

Ask how they use your product.

• Which features are most valuable to them?
• How does your product…