Don’t take orders, solve problems
Many marketers face this challenge and it can be stressful
In marketing, it’s easy to fall into the trap of becoming an order-taker. When other departments in a company approach the marketing team with a specific request, it’s tempting to simply nod and execute their orders, so as not to upset people. But, this approach often leads to mediocre results and missed opportunities.
The most successful marketers understand that their role is not simply to fulfill orders, but to develop solutions to complex problems. They know that their expertise and strategic thinking are invaluable assets that can drive significant business growth. It’s what they’re trained to do.
Gaining trust is one of the biggest challenges
One of the biggest challenges faced by marketers is getting other departments in the company to see the value of this approach. It can be frustrating when colleagues approach the marketing team with a specific request, such as “we need a digital ad campaign because of this.” Instead, marketers need to educate their colleagues on the importance of focusing on the underlying problem, rather than the specific solution.
For example, if a colleague approaches the marketing team with a request for a digital ad campaign…
