Going old school with your marketing

Making paper cool again and more

In an age where so much promotion happens online, it’s important to remember everything that can still be done to market a business offline.

This week, I experimented with this, printing paper flyers and hanging them on local bulletin boards to promote this newsletter.

I look forward to seeing what my old school flyers produce in the coming months. The idea has already generated a surprising response on social media, as you’ll see below.

Let’s dive into this and some old-school ideas in this week’s issue.

BULLETIN BOARD MATERIAL

I shared a photo on Twitter of some simple flyers I printed to promote the No Budget Marketing newsletter, and I was a little blown away by the response.

Almost 50 likes and close to 20 replies came in, including some from marketers with large followings whom I admire.

I didn’t expect nearly this many people to find my idea of using flyers so enjoyable. It seemed like such a basic way to promote.

But doing something old-school like this in a digital world stands out. People found it exciting and refreshing.