How to laser focus your targeting to generate better leads and conversions

Focus on the customers at the very center of your dartboard

Photo by Marc A on Unsplash

Think of your lead generation campaign like it’s on a dartboard and your ideal customer is dead center in the middle of it.

The darts are your leads and — while it might feel good to see a board full of them — you really only want ones in the middle of the board. That’s because the closer they are to the center, the more likely the lead is to buy.

If you run your campaign incorrectly, you could end up with quantity all over the board, which might feel pretty good, as you watch people pour into your database.

But, what you really want is quality, with darts that hit the bullseye, even if it means fewer total leads. Fill the center, not the board.

Let’s talk more about how to hit the bullseye, but first we’ll take a closer look at why that’s what we’re shooting for.

Why it’s better to have just leads near the bullseye

You could develop a lead magnet and it might be amazing. Maybe thousands of people will give you their email address for your eBook on “How to take better pictures with your iPhone.”