I started a newsletter focused on bootstrapped tech startups

It’s free and you can submit news

Mike Holden
3 min readMar 9, 2024

Here’s what went out to subscribers in the first issue.

Ready or not, it’s time to launch.

Anyone who’s worked at a startup knows that, at some point, you have to ship your product. You can always release new versions and add new features along the way. Welcome to the launch of Bootstrapped Tech.

This issue is an outline of what’s to come. First, let’s discuss why this publication exists and what you can expect in each issue.

First up: who’s writing this and why

My name is Mike Holden, and I’m the marketing director for a bootstrapped software company called Thorn Technologies.

Several months ago, we’d just launched a new cloud file transfer product, and I contacted a local tech publication to let them know. We already have one successful product with over 1,000 users across the AWS, Azure, and Google Cloud Marketplaces.

The writer got back to me and said they don’t usually cover launches but asked if we’d recently received any venture capital funding or were seeking any. I told them we weren’t looking for funding, which ended our back-and-forth.

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Mike Holden

Marketing leader with 20 years of experience. Dad of 6. Get ideas in the No Budget Marketing newsletter. https://nobudget.beehiiv.com/