One of the biggest marketing mistakes I see people make

Marketing today feels like juggling flaming swords while riding a unicycle.

Everywhere you look, there’s advice telling you to “be on every platform,” “start a podcast,” “build a newsletter,” “create a YouTube channel,” and “don’t forget TikTok.”

Add in SEO, paid ads, partnerships, and white papers, and suddenly you’re not marketing…you fighting fires and the fire is probably winning.

I know, because I’ve been guilty of it too.

The reality is simple: trying to do everything in marketing is one of the most common marketing mistakes. It doesn’t make you look more professional, more ambitious, or more innovative. It makes you stretched too thin and worse, it dilutes the impact of your efforts.

Let’s break down why this happens, what it costs you, and how to fix it by narrowing your focus to a few core marketing levers that actually move the needle.

The Problem: Marketing Overload (and Why It’s a Common Marketing Mistake)

When most teams (or solo marketers) feel pressure to grow, the default instinct is to add more. More social media accounts. More blog posts. More email campaigns. More events.