Member-only story
Sometimes you throw out the rules
Picking a niche isn’t the only way to get somewhere
Sometimes you throw out the rules
You’ll hear a lot in content creation about how you should pick a niche and stick to it if you want to build an audience.
But that can get pretty boring after a while.
That’s what I found happening with marketing; I was working in a marketing job all day, posting to social media about it and writing this newsletter. It was all marketing, all the time.
So I started thinking, what if I posted on social media (Twitter/X specifically) about the things I enjoy and built my audience that way?
Maybe there are even some no-budget marketing lessons here you can apply to your own business or situation.
Let’s start this story back just under a year ago…
In September 2023, I wrote an article and a Twitter post about how I generated one million organic impressions on X (Twitter) in just over a month. To unlock ad revenue on that platform, you need to generate five million impressions in three months, so this was a nice start.
But I never quite reached that magic threshold…until last week, when I received a payment from X for…
