The best ChatGPT editing feature

It solves one of the greatest marketing issues of our time

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Unless they’re curling up with a novel or sitting down with the Sunday paper, people generally don’t want to read lots of text.

With other distractions easily available, writing needs to be crisp and concise if it’s to be read. Nowhere is this more clear than it is in marketing communications.

You want to build an effective landing page? It needs to be short. A great email marketing blast? Short. Internal communication to employees? Also short. Almost everywhere you go in business, brevity wins.

For years, I’ve spent a great deal of time proofreading my email marketing blasts and landing page copy, asking myself how I can make written communication shorter. I want to increase the chances people read until the end, where there’s usually a call-to-action.

Now watch this.

ChatGPT makes trimming the fat easier than ever before

Hey ChatGPT, “Make this shorter”…

To be read, writing needs to be concise, especially in marketing communications. Brevity wins almost everywhere in business, including landing pages, email marketing blasts, and internal communication. To increase the chances…