There’s good and there’s bad when it comes to cold outreach

Know the difference and use it wisely in emails and DMs

Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

There are two types of cold outreach. It’s important to distinguish between the two types because one is mostly awful and the other can be awesome.

The first type is the one where people just spam everyone with the same cold message, asking them…