There’s good and there’s bad when it comes to cold outreach

Know the difference and use it wisely in emails and DMs

Mike Holden
2 min readJan 10, 2024

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Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

There are two types of cold outreach. It’s important to distinguish between the two types because one is mostly awful and the other can be awesome.

The first type is the one where people just spam everyone with the same cold message, asking them…

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Mike Holden

Marketing leader with 20 years of experience. Dad of 6. Get ideas in the No Budget Marketing newsletter. https://bio.link/mikeholden