Three keys to trade show success

Tactics I’ve used to better market a brand at a booth

There’s an imaginary line at many trade shows. It runs along the left and right sides of each aisle and some attendees hardly ever cross it.

Potential customers will walk down the rows of tables, avoiding eye contact, looking only for the booths that truly interest them, not wanting to have their time taken up by someone who just wants to sell them something.

This isn’t good for the people working these booths.

But it doesn’t have to be this way.

Here are three simple tactics I’ve used at trade shows that could vastly increase the number of impressions you get your brand. And as simple as they may sound, I’m shocked at how many people I’ve seen working at a booth who are not applying any of these.

Used consistently, you might double, triple, or better the number of people you talk to about your product at a trade show if you do these things.

1. Wear your brand

Not every interaction at a trade show happens at your booth. It’s also sometimes difficult to tell who’s who at a booth, with attendees getting confused with staff.

Get a nice golf shirt with your company logo on it or put the logo on a t-shirt…