We do [X] for [Y], so they can [Z]

How to improve your company’s elevator pitch

An elevator pitch isn’t just for startups seeking investors. It’s a versatile tool that helps you explain who you are, what you do, and why it matters in a concise, memorable, and compelling way.

One of the nice benefits of a great elevator pitch? It turns your audience into advocates who can promote your business for free.

Here are three steps to craft an effective elevator pitch

1. Start with your value proposition. What’s the one thing that sets you apart? This isn’t the time to list everything you do — focus on what’s most compelling about your brand or product. Answer the question: “What problem do I solve, and why should anyone care?”

For example, instead of saying, “We’re a software company that helps businesses with customer support,” you could say, “We help businesses deliver amazing customer support without burning out their teams.”

2. Keep it short and conversational. You’re aiming for 30 seconds or less — enough time to share in an elevator ride, a networking event, or even a casual conversation. Avoid jargon and keep your tone approachable. Think of it as telling a story, not delivering a sales pitch.