Would you let a cannabis gummy product advertise in your newsletter?
Experimenting with what fits your brand
Whether you run a business or a personal brand, have you ever wondered, “What fits my brand?”
About a week ago, I was sent an opportunity to have a cannabis gummy company as a sponsor for an issue of my marketing newsletter. I’d be paid for each click I drove to their website.
I don’t know what edibles have to do with no-budget marketing, but I was somewhat intrigued by questions like, “Is that a product my readers would click on an ad for?” and “Would it turn anyone off to the point that they unsubscribe?”
I posted a quick poll on X (Twitter) just to see people’s reactions and because it seemed fun to do it.
The people had spoken and I was ready to play with this idea, too.
Here’s what I did when I ran the newsletter ad
In my newsletter, I ran the ad and tied it into something I’d been thinking about related to…
