Would you let a cannabis gummy product advertise in your newsletter?

Experimenting with what fits your brand

Mike Holden
3 min readSep 2, 2024
Photo by Rick Proctor on Unsplash

Whether you run a business or a personal brand, have you ever wondered, “What fits my brand?”

About a week ago, I was sent an opportunity to have a cannabis gummy company as a sponsor for an issue of my marketing newsletter. I’d be paid for each click I drove to their website.

I don’t know what edibles have to do with no-budget marketing, but I was somewhat intrigued by questions like, “Is that a product my readers would click on an ad for?” and “Would it turn anyone off to the point that they unsubscribe?”

I posted a quick poll on X (Twitter) just to see people’s reactions and because it seemed fun to do it.

The people had spoken and I was ready to play with this idea, too.

Here’s what I did when I ran the newsletter ad

In my newsletter, I ran the ad and tied it into something I’d been thinking about related to…

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Mike Holden

Marketing leader with 20 years of experience. Dad of 6. Get ideas in the No Budget Marketing newsletter. https://bio.link/mikeholden