You’ll Have to Fight for Your Marketing Campaign (and That’s Okay)

Here’s what the expect and how to handle it

If you’re just starting out in marketing, here’s something you should know upfront: At some point in your career, you’re going to have to fight for your campaign.

And I don’t mean in some dramatic, office-politics kind of way. I mean you’ll have to teach people to be patient.

Here’s what that looks like:

You’ve got a campaign ready to go. et’s say it’s an email sequence with five messages designed to get people to register for something or buy before a deadline.

You launch the first email, it goes out to your list, and… you get a handful of sales.

That’s when it happens. Someone who’s not in marketing says something like:

“That’s all we got? That’s not a great ROI. Maybe we should change up the campaign.”

Now — feedback is always worth listening to. But if you know your strategy is sound, and that your campaign just needs time to build momentum, you need to stand by it.

Because as many experienced marketers know, people often don’t buy after the first impression. It takes multiple touches, reminders, and context before they’re ready to take action.