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Your Audience Doesn’t Need Perfection — They Need You

The Secret to Growing Your Brand Online

2 min readMar 4, 2025

Consistency Beats Perfection: The Secret to Growing Your Brand

Becoming good at something takes time and consistent effort. It took MrBeast four years just to hit 1,000 followers on YouTube. Four years! And now, he’s one of the biggest content creators in the world.

But here’s the truth: You don’t even have to be great at something to gain a following and create content that will help you promote your brand.

Your Audience Doesn’t Need Perfection — They Need You

People follow people. They don’t need you to be the best content creator on the internet. They just need you to be real and consistent.

So, if you want to grow your business without spending a fortune, start creating. Here are just a few ways you can get started:

  • Post on LinkedIn.
  • Make short videos for Instagram or TikTok.
  • Share your insights on X.
  • Get on podcasts.
  • Answer questions in communities.

Whatever you do, just start.

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Mike Holden
Mike Holden

Written by Mike Holden

Get ideas for marketing without a large budget in my newsletter, No Budget Marketing. https://nobudget.beehiiv.com/

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