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YouTube videos on email marketing and more for small businesses

Series focuses on how to market without a large budget

Mike Holden
4 min readFeb 17, 2025

How to Use Action-Based Segmentation to Boost Your Email Marketing

If you’re using email marketing to grow your business but feel like you’re not getting the engagement you want, you might be stuck in the first stage of email marketing — sending the same message to your entire list. There’s a simple way to level up without adding complexity or needing an advanced marketing background: action-based segmentation.

I recently published a No Budget Marketing YouTube video breaking this concept down in detail, and in this article, I’ll walk you through how it works.

If you’re a small business owner, personal brand, or just someone looking to sell something on a tight budget, this strategy is perfect for you.

Here’s the video and then scroll down to read about it.

What is Action-Based Segmentation?

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Mike Holden
Mike Holden

Written by Mike Holden

Get ideas for marketing without a large budget in my newsletter, No Budget Marketing. https://nobudget.beehiiv.com/

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