Making the most of trade shows when you purchase an expo booth

Why invest all that time and money if you aren’t planning to make an impact once you get there?

Wear your brand.

Get out in front of your booth.

Put something in people’s hands.

These are the three things I focused on when I wrote, “Three keys to trade show success.”

Now, let’s talk about some additional tactics to stand out from the crowd at your next trade show. If you’re going to spend all that money on a booth and staff, why not set yourself up to get the best return on your investment?

Here are three more things you can do to have a successful trade show.

Create a memorable experience that generates buzz

A trade show is an opportunity for potential customers to experience your brand. You can create a memorable experience that will leave a lasting impression on attendees.

One way to do this is by offering a demo of your product or service. This can help them see firsthand how your product works and what it can do for them.

Another option is to create an interactive element at your booth. This could be anything…