Online surveys are a good way to identify warm leads for your business

Leveraging an inexpensive and effective marketing tool

Mike Holden
6 min readApr 6, 2023

As a business owner or marketer, you want to know your potential customers’ needs, preferences, and pain points to provide them with the best possible solutions.

One effective way to gather this information is by conducting a survey that asks them directly about their opinions and experiences.

This is a great way to identify warm leads. Every person who takes the time to complete your survey is not only giving you valuable data, but they’re also identifying themselves as someone who might be open to connecting further with you.

There are inexpensive ways to promote a survey too. But first, let’s talk about how to create one that can help find some warm leads.

How to build a survey to identify warm leads

To get started, you need to know who you want to survey and what you want to ask them. You should define your target audience based on their demographics, interests, job titles, or other relevant factors that align with your product or service.

Once you’ve identified your target audience, you should craft your survey questions carefully. You want to ask…

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Mike Holden
Mike Holden

Written by Mike Holden

Marketing leader with 20 years of experience. Dad of 6. Get ideas in the No Budget Marketing newsletter. https://nobudget.beehiiv.com/

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