I see it happen all the time as people promote a sale — Do you have a global audience? Then think twice before you run a themed, seasonal sale. It’s only fall in the Northern Hemisphere as I type this. For customers in Australia, for example, it’s springtime. A “Fall into savings” email only makes sense in some parts of the world. Here’s what you can do instead There…

The famous YouTuber shared some interesting numbers recently that every content creator should study — The content journey can be a grind. Even though it might seem like success came easily to some people or that someone is an overnight success, it almost always took an awful lot of work, over months and years, before someone got to where they are today. Even MrBeast, one…

It’s the best way to keep your audience reading — Here’s something I do every time I write a piece of marketing content. With each line written, I ask myself if the reader would read the next line after the one I just wrote. I have the same mindset when I proofread and edit, too. I forget where I picked…

There’s an upside to not having a marketing budget — One of the upsides to marketing without a budget is that it forces you to get creative. When you have a budget, it can be a crutch. …

Avoid this hard-to-break habit as an employee — Many people fall into this trap. A company keeps sending work your way and you keep finding a way to get it done, which might eventually mean you’re working well over 40 hours a week on a regular basis. You’re probably stressed and barely keeping all the balls in the…

Big email blasts aren’t the only way to drive results — Even as the world has moved to texting and social media as major forms of communication, email marketing remains a powerful tool for businesses to engage with their audience, nurture relationships, and drive conversions. But, email marketing has evolved. Sending mass emails to your entire subscriber list isn’t always an…

But I’m really glad I did — life is better now — “Gen X grew up with workaholic Boomer parents. Seeing that, Gen X thinks of work as part of life but not why they live.” — Michael Girdley As a Gen X, it took me a while to deprogram myself from thinking I owed companies my life. At some point I…

Some schools are crushing kids and parents — Why do second graders have homework? It crushes the kids and the parents. If you can’t get it done during the regular school day, too bad; put it away and get back at it the next day. Sometimes,it feels like we’re training our elementary school students in America to take…

My most profitable posts have this one thing in common — When I scroll through the stats for all my October posts on Medium, I notice a common theme: all the posts that have produced income leverage the same tactic in their headline. First, I’ll share the three posts and maybe you can guess what they have in common when it…