Drive up your subscriber numbers, open rates, and click-throughs — If you opened this article because the title was interesting, you need to leverage the same tactic for your email newsletters. Let’s talk about that, as part of five things you can do to grow your email list, jack up your open rates and increase clicks. Here we go. Figure out the voice or tone of your email newsletter First…

Why is America so trapped into thinking things have to be done a certain way? — Why are we so trapped into thinking things have to be done a certain way? My 17-year-old daughter is headed into her senior year of high school, and she is a serious ballerina. She’s looking at options for dancing professionally and may do this instead of going to college. She’s…

How to use AI to engage your customers — Customer engagement plays a pivotal role in establishing brand loyalty and driving sales. Whether you work for a large or small organization, there are opportunities to interact with your customers and drive business results. Regardless of the size of your organization, you might feel like you don’t have time to…

Part One: First we’ll outline it and then have decisions to make — I’ve written a good bit here on Medium about email marketing. It’s something I’ve done a lot of in my career, going back to newsletters and marketing emails I was creating over 20 years ago. Lately I’ve been experimenting with ideas for an online course, either written or video-driven, that…

Leveraging AI for marketing when your budget is tight — In 2023’s ever-evolving business landscape, it’s not uncommon for companies to face budget cuts, including the dollars available for marketing. This can be a daunting challenge, particularly for brands that rely on paid advertising and marketing to attract and retain customers. However, with the help of advanced technologies like ChatGPT…

Five reasons to consider going after this opportunity — Email newsletters are an integral part of a company’s communication strategy. They provide businesses with an excellent opportunity to connect with their customers, keep them informed about new products or services, and build lasting relationships. Email newsletters also offer great development opportunities for those who are responsible for creating them.

How to keep from falling into bad marketing habits during tough economic times — When you find yourself working in marketing during a tough economy, it can be tempting to fall into some traps. You have goals to hit and pressure to drive revenue, but the money isn’t there for everyone. Let’s talk about what to avoid and then steps you can take to…

Grow your following while helping others grow theirs — As a blogger, building relationships with other bloggers in your niche can be crucial to the growth and success of your blog. …

Sometimes it pays to take a different route — Sales and customer service are two critical areas of business that are closely intertwined with marketing. In fact, many successful marketing managers have a background in sales or customer service. In this article, we’ll explore how gaining experience in sales or customer service can help you become a successful marketing…