Simple tactics that drove up my opens by 20% — More people opening your emails is a good thing. Nothing I’m about to describe is rocket science, but I sometimes have conversations with people who aren’t experimenting with these tactics. I drove up open rates by 20% for a weekly newsletter with the first two methods below. …

When to tell them everything and when to keep them guessing — It’s a fine line. Go one direction and risk losing the trust of your audience. Go another and they might not open your email, making the assumption they already know what’s in it. Get it right and you might hit engagement gold. Being vague or specific in your email marketing…

Break down silos, relinquish control and hit goals — Marketing and sales are two critical components of any successful business, yet they often operate in silos, with little collaboration between the two teams. In some companies, the two departments butt heads, angling for control over tactics and credit for positive results. However, when marketing and sales teams work together…

Drive sales by finding the leads more likely to convert — As a marketer, you know not all leads are created equal. Some leads are more likely to convert into customers than others, and it’s your job to identify and prioritize these high-quality leads. That’s where lead scoring comes in. Lead scoring is a methodology that assigns a numeric value to…

Are you leveraging this email marketing tactic yet? — Segmenting your email list can be a powerful tool for email marketers looking to increase engagement, conversions, and overall success of their email campaigns. By dividing your email list into specific segments based on customer behavior and characteristics, you can create highly targeted and personalized campaigns that speak directly to…

When you need cashflow, but don’t want to pester your leads — Generating revenue is key to keeping a company afloat and there will be times when an organization needs to bring in cash quickly to meet a goal or to offset a loss. However, constantly bombarding your entire database of leads and customers with promotions can lead to fatigue and even…

You want to win creative work, but use this bland tactic? — This is going to be harsh, but we need to have a talk about cold pitches. I’m not sure there’s anything that baffles me more in business right now. There are so many reasons to not put a bland, cold pitch into the email or LinkedIn inbox of someone you’ve…

Education, data-driven insights and collaboration all play a role — Leaders are often under pressure to generate revenue quickly, and it’s not uncommon for them to seek out short-term fixes to meet those demands. This can often affect the marketing team and their lead generation efforts. While these quick fixes can lead to some quick gains, they may ultimately harm…

Some thoughts for others in the field — I’ve worked in marketing for over 20 years, at multiple levels, including associate, manager and director. I’ve started capturing some of my thoughts on things I’ve learned throughout my career. One note before I go any further. These are just the thoughts of one person: me. …