The best tactic for generating views

My most profitable posts have this one thing in common

Mike Holden
2 min readOct 20, 2023
Photo by Markus Winkler on Unsplash

When I scroll through the stats for all my October posts on Medium, I notice a common theme: all the posts that have produced income leverage the same tactic in their headline.

First, I’ll share the three posts and maybe you can guess what they have in common when it comes to their headline.

Did you figure it out?

All three of these subject lines use suspense as a way to get the reader to click on the article.

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Mike Holden
Mike Holden

Written by Mike Holden

Marketing leader with 20 years of experience. Dad of 6. Get ideas in the No Budget Marketing newsletter. https://nobudget.beehiiv.com/